Are you looking to connect with your clients and to potential customers? Facebook is one of the leading social media networks, with over 1 billion users worldwide. A Facebook Business Page helps you connect with new customers and drive traffic to your website. But not all Facebook pages are equal. It’s important to have a professional page with up-to-date content as well as consistent, relevant posts. Facebook is an excellent platform on which to position yourself as a professional who adds value and exhibits knowledge in your niche/s.

Facebook is an online social networking platform where users share and connect with friends, family and businesses. Not only do users have personal profiles, but business owners can have business pages as well. Facebook Groups allows people sharing a common interest to interact and share information with each other. There is a conversation happening; are you going to be part of it?

Facebook allows you to connect with your clients and nurture lasting relationships. It also helps you to become visible to potential customers, and attract visitors to your website.

What Should You Post?

It’s not only about posting; there are several things you should be doing to boost your business with Facebook. Here’s our recommended Facebook strategy for your business:

  • Add your clients to a private list – Adding your clients to a private list makes it easier to connect with them consistently. Consistent interaction is key to developing referral-generating client relationships. You can interact with them by liking and commenting on their posts. Also, you can keep an eye out for their upcoming birthdays, or life events such as a wedding, anniversary etc.
  • Share other’s posts – If you see something that interests you, share it! For example, if there’s going to be a community or charity event, if the local humane society is looking for donated supplies, etc.
  • Join local groups or create your own – Many areas have their own local groups on which to share information. These groups may share important local news, community events details or networking information for businesses. Such groups offer an excellent opportunity to interact and establish the know, like and trust factor with potential clients.

Let’s talk about what is good for you to share on Facebook:

  • Live Videos – Facebook loves live videos. You can give a tour of a home listing, share a community event you’re attending, maybe connect with local vendors and see if they’ll go live on with you for a short Q&A session, a Holiday greeting, or give real estate tips/advice.

  • Videos – When you can’t go live, videos are the next best thing. Do you create videos of your homes for sale, or perhaps you create videos with informative information? These are great to post!
  • Posts
    • Just Listed/Just Sold
    • Open Houses
    • 360-degree photos
    • Local Events
    • Local Community Updates
    • Fun Posts/Photos – Are you volunteering at a community event, attending a local event, have something fun or interesting going on in the office? Share it!
    • Advice – share educational tips for home sellers, buyers, owners and investors
    • Home Design – Share the inspiration of DIY projects, design, landscaping and design.
    • Market Updates

Are you ready to get your Facebook Business Page up and running? Best Agent Business can help! Contact your Key Assistant or Marketing Assistant to get started.

Here are the tasks we'll complete to start your Facebook account. After startup, we'll continue with weekly postings, followings and interacting on Facebook, on your behalf.

  • Create a Facebook Business Page
  • Fill out your Facebook Business Page, complete with your contact information, professional headshot and cover photo (we can create if you don't already have one), bio, website address and existing social media links
  • Create 5 Facebook posts with a mix of any of the following topics: Home Buying Tips, Home Selling Tips, Maintenance Tips, About Us Post, Local Event, Fun Post w/Photo, Home Design, Market Update
  • Invite your personal friends/family to like and follow your page.
  • Find and follow 5 local businesses
  • Answer your initial questions on how to use Facebook, including posting on your page, connecting Facebook to your existing website, and interacting on Facebook

Take a peek to see just a few of the posts we can be creating for your Facebook Page!

Facebook Post Examples

  • services/marketing/weekly_online_marketing/facebook.txt
  • Last modified: 2018/07/22 07:56
  • by jennygood