Blogging and Social Media

Blogging and Social Media are tools to inform your customers, prospective customers, and the world in general about the various topics in your industry. You may wonder, “What is the point of using blogging and social media?” It is to show your clients that you are an expert in your field, and as someone who has good information, you will become a reliable and trusted source - that's marketing that no amount of money can buy. It is all about branding and exposing your brand to the world, showing that you are willing to give something without expecting something in return.

Blogging and Social Media also assist in Search Engine Optimization (SEO). These services will bring more visitors to your site, and create more links to your page, which in turn raises your standing with Google. Blogging and Social Media are great ways to enhance your company's presence and status of expertise. Depending upon your budget, we can blog and post to your sites once or twice per week.

For complete details, see the tip sheet: A Blogging Guide for Clients

When speaking with your Key Assistant or Marketing Assistant, let them know that blogging and social media are services that interest you. We will schedule a Kick-Off call with you to incorporate these services into your marketing plan. Together we will define your marketing needs and establish a budget to meet them. Prior to your call, please complete the form below and return it to your Key Assistant or Marketing Assistant to help us focus specifically on your needs during the call.

For blog posting sites, we encourage the use of ActiveRain, WordPress, Trulia and/or your own website. We can help you set up a posting site if you don't already have one. On the social media side, Facebook, Twitter, and LinkedIn are great networks to use. Of course, there are also other sites and networks to use - if you'd like to pursue one not listed here, just let us know. We can discuss that as part of your marketing plan.

Researching, writing, and finding a suitable non-copywritten image can take up to 1.5 hours per article (for an average length of 300-600 words). The Editing team may take up to 0.30 hours and posting the blog usually requires about 0.25 per site. These times may vary if the client requires specialized services such as custom graphics, or if a technical issue with the platform is encountered, etc. If you wish to post the blog to your social media site(s) it requires up to 0.25 per site.

Times may vary if you request something special or if we are training new bloggers for your account. An average blog, including posting, will require 1.5 to 2 hours.

Take a look at examples of social media posts we can be creating for you!

The following document contains an outline of the Best Agent Business blogging and social media policies for clients.

Blogging and Social Media Policies

  • services/marketing/weekly_online_marketing/client_kickoff_-_blogging_and_social_media.txt
  • Last modified: 2018/07/21 12:48
  • by crystalbatignani