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services:marketing:seller_marketing:seller_marketing_-_farm_marketing_-_newspaper_-_plan [2018/07/05 19:36]
jamievasquez
services:marketing:seller_marketing:seller_marketing_-_farm_marketing_-_newspaper_-_plan [2018/07/14 18:42]
crystalbatignani ↷ Page moved from services:marketing:seller_marketing_-_farm_marketing_-_newspaper_-_plan to services:marketing:seller_marketing:seller_marketing_-_farm_marketing_-_newspaper_-_plan
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-===== Overview ===== +====== Overview ​====== 
- This is a detailed list of creative ideas and gameplan for doing Farm Marketing using a custom newspaper.\\  Send comments to Steve Kantor of Best Agent Business at steve.kantor@gmail.com.\\ \\ **Videos**\\ ​+This is a detailed list of creative ideas and gameplan for doing Farm Marketing using a custom newspaper.  ​
  
 +Send comments to Steve Kantor of Best Agent Business at steve.kantor@gmail.com.
 +
 +===== Videos =====
    
   * Custom newspaper - creative ideas: ​   * Custom newspaper - creative ideas: ​
 +
 {{youtube>​9wmLYsOBE1M?​large}} {{youtube>​9wmLYsOBE1M?​large}}
-\\ **Branding and Focus**\\  ​Our goal is to have the newspaper be a monthly community newspaper with a focus on home and family which people look forward to receiving each month. Every month, there should be 50 people looking forward to seeing the newspaper because they either wrote an article, are mentioned in an article, have advertising in the paper, or have some other personal involvement with the content that month. Here are various branding approaches and our comments:\\ + 
 +===== Branding and Focus ===== 
 + 
 +Our goal is to have the newspaper be a monthly community newspaper with a focus on home and family which people look forward to receiving each month. Every month, there should be 50 people looking forward to seeing the newspaper because they either wrote an article, are mentioned in an article, have advertising in the paper, or have some other personal involvement with the content that month. Here are various branding approaches and our comments:
  
    
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   * See below for more details.   * See below for more details.
-\\ **Marketing Basics**\\ ​ 
  
 +===== Marketing Basics =====
 + 
    
   * Email contact must be unique to newspaper so anyone who emails from newspaper, you know they saw you in newspaper.   * Email contact must be unique to newspaper so anyone who emails from newspaper, you know they saw you in newspaper.
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   * Review monthly at least 5 other agent newspapers from around the country to get more ideas.   * Review monthly at least 5 other agent newspapers from around the country to get more ideas.
-\\ **Emotional Appeal**\\  ​People are interested in three things: health, wealth, and children. When done properly, your newspaper can appeal to emotions based on wealth and children:\\ + 
 +===== Emotional Appeal ​===== 
 + 
 +   
 +People are interested in three things: health, wealth, and children. When done properly, your newspaper can appeal to emotions based on wealth and children: ​
  
    
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   * Have articles written about schools and school events.   * Have articles written about schools and school events.
-\\ **Leverage**\\  Our goal is to maximize distribution of number of newspapers and readership of newspapers across as many people as possible at lowest cost per person. The method to achieve this is via leverage.\\ + 
 +===== Leverage ​===== 
 +   
 + 
 +Our goal is to maximize distribution of number of newspapers and readership of newspapers across as many people as possible at lowest cost per person. The method to achieve this is via leverage. ​
  
    
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   * Community Organizations:​ Feature community organizations in newspaper and they will help distribute newspaper   * Community Organizations:​ Feature community organizations in newspaper and they will help distribute newspaper
-**Writers**\\ ​ 
  
 +===== Writers =====
    
   * Email all Clients/SOI and ask who wants to write articles about community for newspaper, or review vendors/​restaurants.   * Email all Clients/SOI and ask who wants to write articles about community for newspaper, or review vendors/​restaurants.
    
   * Mail postcard to top Clients/SOI with same offer.   * Mail postcard to top Clients/SOI with same offer.
-**Vendors**\\ + 
 +===== Vendors ​=====
  
    
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   * Family vendors: Children related activity.   * Family vendors: Children related activity.
-**Community Organizations**\\ ​ 
  
 +===== Community Organizations =====
    
   * Schools   * Schools
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   * Feature on every month   * Feature on every month
-\\ \\ **Online Farm Marketing**\\  In addition to the physical newspaper, there will be links to Facebook and other online aspects of newspaper and community. More to come on this...+ 
 + 
 +===== Online Farm Marketing  ​===== 
 +  
 + 
 +In addition to the physical newspaper, there will be links to Facebook and other online aspects of newspaper and community. More to come on this...
  • services/marketing/seller_marketing/seller_marketing_-_farm_marketing_-_newspaper_-_plan.txt
  • Last modified: 2018/07/14 18:42
  • by crystalbatignani