Listing & Buyer Presentation

As with a job interview, you must sell yourself, and your team or brokerage, when speaking with a home buyer or seller. You should have a compelling oral presentation prepared, as well as a printed listing and buyer package to review with potential clients. Many people love visuals, and may respond especially well to charts that visually communicate relevant statistics.

Best Agent Business can create a custom Listing Presentation and Buyer Presentation for you. We can develop one entirely, or adjust an existing template to match your branding. We can assist with writing, graphics, ordering prints and more!

During a Listing Presentation, an agent meets with a home seller and showcases his/her self, as well as their team or brokerage. This is the agent's opportunity to differentiate themselves from the competition and answer the prospect's question of, why should I choose you. To be successful, an agent should discuss their experience, skills and why they’d do a better job than another agent. A strong Listing Presentation should incorporate relevant visuals to further engage the prospect.

Reportedly, around 65% of people are visual learners. Visual information tends to be retained in the prospect's long-term memory. Intelligently designed charts and graphics can put dry statistics into an easily digested format. You do not want to lose your prospect's interest because of information overload, so it's important to communicate the right information, in the best formats. The following outlines our recommendations for your Listing Presentation content:

  • Professional headshot
  • Company/Brokerage logos
  • Contact information
  • Length of time in business
  • Company vision
  • Specialties
  • Profesional accomplishments
  • Testimonials
  • Community involvement
  • Recent sales
  • Current market condition
  • Where your potential client's house is in the current market
  • Buyers' average price range
  • Number of showings vs. weeks on the market
  • Asking price compared to market value/percentage of potential buyers
  • Price vs. time on market
  • Median sale price over last decade
  • Annual sales
  • Plan of how you would market their home

A successful Buyer Presentation educates the buyer about the process of home buying, and positions the agent as the real estate professional they should trust. By educating buyers upfront, an agent can set expectations for what the market is like in buyer's search area, and establish his or her self an an informed, value-adding professional.

As with the Listing Presentation, include a lot of visuals in your Buyer Presentation. The following outlines the information we recommend for your Buyer Presentation:

  • Professional headshot
  • Company/Brokerage logos
  • Contact information
  • Length of time in business
  • Company vision
  • Specialties
  • Profesional accomplishments
  • Testimonials
  • Community involvement
  • Process of home buying - search, offer, earnest money, negotiations, inspections and appraisals, title and closing
  • Pre-approval process
  • Common buyer mistakes
  • Advantage of working with a buyer agent
  • Map of area
  • Blank real estate contract
  • Glossary of real estate terms

We can create a custom package for you or customize a pre-built template to match your companies brand. Take a look at past examples of packages we've either built or customized.

We can create a custom package for you or customize a pre-built template to match your companies brand. Take a look at past examples of packages we've either built from scratch or customized.

  • services/marketing/listing_marketing/listing_or_buyer_packets.txt
  • Last modified: 2018/07/23 03:20
  • by jennygood