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services:marketing:client_marketing [2018/07/27 15:45]
crystalbatignani
services:marketing:client_marketing [2018/07/27 15:51]
crystalbatignani
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 The BAB Marketing team will then help you connect and coordinate with local resources needed to plan your event, as well as handle the marketing of your event to encourage client attendance. The BAB Marketing team will then help you connect and coordinate with local resources needed to plan your event, as well as handle the marketing of your event to encourage client attendance.
  
-//Monthly events// tend to work well for smaller groups of people (5-20) and allow you to connect directly with each person who attends. This is a positive strategy for the long term, as you will continue to be known as a local community contact whom is approachable and ready to help when a client is in need of a trusted real estate agent. 
  
-**Examples include:**  +===== Monthly Events =====
-Ice Cream Social +
-Wine or Coffee Socials/​Happy Hours +
-Home Buyer & Seller Workshops +
-Culinary Tastings  +
-Beer & Wine Tastings +
-Movie Nights +
-Museum or Gallery Tours+
  
 +Monthly events tend to work well for smaller groups of people (5-20) and allow you to connect directly with each person who attends. This is a positive strategy for the long term, as you will continue to be known as a local community contact whom is approachable and ready to help when a client is in need of a trusted real estate agent.
  
-//Quarterly events// are an excellent way to connect with a larger group of people (20-50) while still being able to spend time with each guest directly and enhance local community networking as well. This can include your preferred vendors and community resource network. Bringing your clients together with your trusted business associates helps create a stronger web of contacts, a win-win for all parties. ​+Examples include: 
 +  * Ice Cream Social 
 +  * Wine or Coffee Socials/Happy Hours 
 +  * Home Buyer & Seller Workshops 
 +  * Culinary Tastings  
 +  * Beer & Wine Tastings 
 +  * Movie Nights 
 +  * Museum or Gallery Tours
  
-**Examples Include:** 
-Shredding Events 
-Donation Drives- Food or Household Items 
-Ladies or Men’s Nights Out 
-Family Night (Kid Oriented Activities) 
-Teen Game Night 
-Singles Mingles 
-Couples Date Nights 
-Vendor Exhibitions 
  
 +===== Quarterly Events =====
  
-//​Annual ​events// are a great way to get yourself known among your community ​at large as you can set yourself apart beyond ​your role as a top-selling agent, highlighting ​your own personal immersion within ​your community+Quarterly ​events are an excellent ​way to connect with a larger group of people (20-50) while still being able to spend time with each guest directly and enhance local community ​networking ​as well. This can include ​your preferred vendors and community resource network. Bringing ​your clients together with your trusted business associates helps create a stronger web of contacts, a win-win for all parties
  
-**Examples Include:​** +Examples Include: 
-Charity Fundraisers +  ​Shredding Events 
-Community Night’s Out +  ​Donation Drives- Food or Household Items 
-Holiday Parties +  * Ladies or Men’s Nights Out 
-Appreciation BBQ +  * Family Night (Kid Oriented Activities) 
-Musical Performances +  * Teen Game Night 
-Picnic at a Park +  * Singles Mingles 
-Group Access to a Local Attraction+  * Couples Date Nights 
 +  * Vendor Exhibitions 
 + 
 +===== Annual Events ===== 
 + 
 +Annual events are a great way to get yourself known among your community at large as you can set yourself apart beyond your role as a top-selling agent, highlighting your own personal immersion within your community.  
 + 
 +Examples Include: 
 +  * Charity Fundraisers 
 +  ​* ​Community Night’s Out 
 +  ​* ​Holiday Parties 
 +  ​* ​Appreciation BBQ 
 +  ​* ​Musical Performances 
 +  ​* ​Picnic at a Park 
 +  ​* ​Group Access to a Local Attraction 
 + 
 + 
 +===== Community and Organization Events =====
  
 You can also take advantage of community events and organizations in your region. We can help you discover which events are a good fit for you to be a part of and coordinate the process of registration and marketing to your SOI to encourage attendance. ​ You can also take advantage of community events and organizations in your region. We can help you discover which events are a good fit for you to be a part of and coordinate the process of registration and marketing to your SOI to encourage attendance. ​
  
-**Examples include**+Examples include: 
-Holiday Parades +  ​* ​Holiday Parades 
-Festival Booths- Food, Cultural, Holiday, Music Fest etc.  +  ​* ​Festival Booths- Food, Cultural, Holiday, Music Fest etc.  
-Sponsor a Charity Walk +  ​* ​Sponsor a Charity Walk 
-Sponsor a Local Sport Team,  +  ​* ​Sponsor a Local Sport Team,  
-Support Neighborhood Block Parties ​+  ​* ​Support Neighborhood Block Parties ​
  
 By joining in local events, you can take advantage of additional opportunities to connect with more potential clients to expand your SOI. You can also turn your participation into a client-interactive opportunity by encouraging them to join you or stop by to see you as they enjoy the community gathering. Your ongoing presence at local events can work well with Farm Marketing for creating long-term community connections. ​ By joining in local events, you can take advantage of additional opportunities to connect with more potential clients to expand your SOI. You can also turn your participation into a client-interactive opportunity by encouraging them to join you or stop by to see you as they enjoy the community gathering. Your ongoing presence at local events can work well with Farm Marketing for creating long-term community connections. ​
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 We can help you set up a special program where you become the resource for special items which are often expensive to rent or purchase; available to your clients exclusively. ​ We can help you set up a special program where you become the resource for special items which are often expensive to rent or purchase; available to your clients exclusively. ​
  
-**Examples Include:** +Examples Include: 
-Bounce Houses for kids’ parties +  ​* ​Bounce Houses for kids’ parties 
-Chef’s Quality Grill for Large Events +  ​* ​Chef’s Quality Grill for Large Events 
-High-end Digital/​Smart Projector for Presentations +  ​* ​High-end Digital/​Smart Projector for Presentations 
-Catering and Party Supplies (Dishes, Furniture, Décor) +  ​* ​Catering and Party Supplies (Dishes, Furniture, Décor) 
-Popcorn or Espresso Machines +  ​* ​Popcorn or Espresso Machines 
-Smart Movie Projector +  ​* ​Smart Movie Projector 
-River Rafts or Kayaks +  ​* ​River Rafts or Kayaks 
-Vacation House Rental ​+  ​* ​Vacation House Rental ​
  
 Client Appreciation Programs can also be used as an excellent way to __increase testimonial replies__ by offering a smaller item from your list of appreciation gifts. These programs are an excellent way to reward/ say thank you to clients working with you. Client Appreciation Programs can also be used as an excellent way to __increase testimonial replies__ by offering a smaller item from your list of appreciation gifts. These programs are an excellent way to reward/ say thank you to clients working with you.
  
-**Examples Include:** +Examples Include: 
-Movie Tickets +  ​* ​Movie Tickets 
-Coffee or Restaurant Gift Cards +  ​* ​Coffee or Restaurant Gift Cards 
-Cookie or Fruit Basket +  ​* ​Cookie or Fruit Basket 
-Spice, Tea or Coffee Sampler Basket +  ​* ​Spice, Tea or Coffee Sampler Basket 
-Desk Accessories (Pens, Note Pad, Magnet, Letter Opener etc) +  ​* ​Desk Accessories (Pens, Note Pad, Magnet, Letter Opener etc) 
-T-Shirt or Ball Caps +  ​* ​T-Shirt or Ball Caps 
-Holiday Trinket or Ornament+  ​* ​Holiday Trinket or Ornament 
  
 +===== Client Contests =====
  
-**Client Contests** – Are another way to keep your name and brand in front of people. We will help you from start to finish with planning and organizing your client contests. We’ll begin with brainstorming the “Why” of holding a contest – such as to support your favorite charity, or in co-sponsorship with a vendor to promote both businesses. ​+Are another way to keep your name and brand in front of people. We will help you from start to finish with planning and organizing your client contests. We’ll begin with brainstorming the “Why” of holding a contest – such as to support your favorite charity, or in co-sponsorship with a vendor to promote both businesses. ​
  
 We’ll also help coordinate and plan the execution of the contest for you, connecting with local services and resources as needed, finding the best options for prize purchasing and tracking the progression of contest participation. ​ We’ll also help coordinate and plan the execution of the contest for you, connecting with local services and resources as needed, finding the best options for prize purchasing and tracking the progression of contest participation. ​
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 Client Contests can be as simple as a raffle where random winners are drawn, or as elaborate as a fun tournament such as mini-golf or bowling, which can incorporate your contest into a client event, a 2 for 1 scenario. Client Contests can be as simple as a raffle where random winners are drawn, or as elaborate as a fun tournament such as mini-golf or bowling, which can incorporate your contest into a client event, a 2 for 1 scenario.
  
-**Examples of Prizes Include:** +Examples of Prizes Include: 
-A Weekend Retreat +  ​* ​A Weekend Retreat 
-Smart Device +  ​* ​Smart Device 
-Movie Tickets +  ​* ​Movie Tickets 
-Wine, Beer or Cheese of the Month Subscriptions +  ​* ​Wine, Beer or Cheese of the Month Subscriptions 
-Concert Tickets +  ​* ​Concert Tickets 
-Theater Tickets +  ​* ​Theater Tickets 
-Dinner for Two +  ​* ​Dinner for Two 
-Tickets for a Local Attraction +  ​* ​Tickets for a Local Attraction 
-Dinner Cruise +  ​* ​Dinner Cruise 
-Hot Air Balloon Ride +  ​* ​Hot Air Balloon Ride 
-Home Appliances +  ​* ​Home Appliances 
-Kitchen or Bathroom Update +  ​* ​Kitchen or Bathroom Update 
-Landscaping Services  +  ​* ​Landscaping Services  
-Free Oil Changes for A Year+  ​* ​Free Oil Changes for A Year
  
 You want to focus on your talents as an Agent. We want to focus our talents on helping you establish and keep a strong recognizable brand with your SOI, and ongoing connection with your clients. Doing so will help increase your potential for referrals and repeat business. Let us help you with your Client Marketing programs. ​ You want to focus on your talents as an Agent. We want to focus our talents on helping you establish and keep a strong recognizable brand with your SOI, and ongoing connection with your clients. Doing so will help increase your potential for referrals and repeat business. Let us help you with your Client Marketing programs. ​
  
  
  • services/marketing/client_marketing.txt
  • Last modified: 2018/07/27 15:53
  • by crystalbatignani